Privacy Policy

1. Who We Are

This website (asqcqia.com) is operated by Alpha Training & Consulting, headquartered at 8634 Acorn Lane, Sandy, Utah, United States. You can reach us at [email protected] or 801-599-1579.

2. What Data We Collect

2a. Data you give us directly

When you submit the contact form on this site, we collect:

• First and last name
• Email address
• Phone number (optional)
• The contents of your message

This data is used solely to respond to your inquiry and is never sold, rented, or shared with third parties for marketing purposes.

2b. Enrollment data (third-party platform)

Course enrollment is handled by TalentLMS (alphatc.talentlms.com), a third-party learning management system. When you enroll, TalentLMS's own privacy policy governs the data you provide there.

2c. Analytics data (only with your consent)

With your consent, we use Google Analytics 4 to collect anonymized data about how visitors use this website (pages visited, session duration, referral source). This data does not identify you personally. IP addresses are anonymized before storage. You can withdraw consent at any time by clicking "Cookie Settings" on the banner.

Google Analytics is provided by Google LLC. For information on how Google processes data, see Google's Privacy Policy.

2d. Cookies and local storage

We store your cookie consent preference in your browser's localStorage under the key cookie_consent. This contains only the string "accepted" or "declined" and expires when you clear your browser storage. No tracking cookies are set before you accept analytics.

3. Legal Basis for Processing (GDPR)

Where EU/UK GDPR applies, we rely on the following lawful bases:

• Contract performance — processing your inquiry or enrollment
• Legitimate interests — improving our services through aggregated site analytics
• Consent — placing analytics cookies (Google Analytics), which you can withdraw at any time

4. How We Store and Protect Your Data

Contact form submissions are transmitted securely via HTTPS and stored only as long as needed to respond to your inquiry. We implement reasonable technical and organizational measures to protect personal data against unauthorized access, loss, or disclosure.

5. Data Sharing

We do not sell, trade, or rent your personal data. We may share data only:

• With service providers who assist us in operating the site (e.g., web hosting, analytics) under contractual obligations to protect your data
• When required by law or to protect the rights, property, or safety of our organization or others

6. Data Retention

Contact inquiry data is retained for up to 2 years or until the inquiry is resolved, whichever comes first. Analytics data is retained in Google Analytics for 14 months (our configured retention period).

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability (where applicable)
• Withdraw consent at any time (for analytics cookies)

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

8. California Privacy Rights (CCPA/CPRA)

California residents have the right to know what personal information we collect, to request deletion, and to opt out of the "sale" or "sharing" of personal information. We do not sell or share personal information as defined under CCPA/CPRA. To submit a request, email us at [email protected].

9. Children's Privacy

This website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted data to us, please contact us so we can delete it.

10. External Links

This site contains links to external websites (e.g., TalentLMS, ASQ). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or your personal data: